Understanding the Application Review Process I have a love/hate relationship with reviewing vendor applications. I love learning about artists and seeing how you describe your work. I enjoy reviewing the photos you submit. But I hate having to turn people down. I try to view that part as a teaching moment, doing my best to let artists know why they didn't make the cut. Side note: Whenever you see that I say "we" are reviewing applications, it's actually the colloquial "we." I