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VIRTUAL WORKSHOP SERIES | 30 MINUTES
Join me for mini workshops to elevate your art business
Thirty-minute workshops for artists, makers, and creative entrepreneurs.
Every Friday at noon PST beginning September 18th.
Live on Zoom. Only $5 per session.
While these aren't intensive trainings, they are a great place to start when you are ready to explore growing your business.
Fridays
12 - 12:30 PM PST
Live on Zoom
Branding Basics
Attend one workshop or join all four. Learn more below.
I'm starting with branding because of how important I know it is to grow your art business! More workshops coming soon, including how to use Canva to create an event flyer, how to write your artist bio, how to capture good product photos with your phone, and more.
FRIDAY, SEPTEMBER 18TH
Finding the Core of Your Brand
Branding is about much more than logos and colors. In this workshop, we'll dig into the heart of your business and uncover what makes it uniquely yours.
Together, we'll explore:
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Why you started your business
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How you want customers to feel
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Your brand's personality and values
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The words people should associate with your work
You'll leave with a clearer understanding of the foundation that everything else in your brand is built on. You'll also get a free worksheet to help you work on creating the heart of your brand.
FRIDAY, SEPTEMBER 25TH
Make Your Business Visually Match Your Vibe
Have you ever seen a business and instantly understood its personality? That's intentional branding.
In this workshop, we'll use Canva to translate your brand's personality into colors, fonts, images, and visual style.
Together, we'll explore:
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Choosing colors that reflect your brand
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Picking fonts that match your personality
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Creating a simple brand board in Canva
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Finding inspiration without copying others
You'll leave with the beginnings of a visual identity that actually feels like you. And a free "Build Your Brand Board" resource on tips on choosing colors and fonts that match your vibe, while also keeping it simple.
FRIDAY, OCTOBER 2ND
Find Your People, Creating Your Ideal Client
Not every customer is your customer, and that's a good thing. We don't talk about that enough, but this is one of my FAVORITE workshops in narrowing down who your art is really for.
In this workshop, we'll define who you're creating for and how understanding your audience can make everything from product design to social media feel easier.
Together, we'll explore:
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Who naturally connects with your work
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What your customers value
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Where they spend their time
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How to speak directly to the people you want to reach
You'll leave with a clearer picture of the people you're building your business for. Plus, a downloadable worksheet to help you easily create your ideal client.
FRIDAY, OCTOBER 9TH
Consistency Builds Trust
The strongest brands don't necessarily have the fanciest logos. They create a consistent experience which then becomes recognizable. I heard a quote from John C Maxwell in a James Clear book that says "Consistency Compounds" and it's been my motto in multiple areas of life ever since!
In this workshop, we'll look at how your website, social media, booth setup, packaging, and messaging all work together to build trust.
Together, we'll explore:
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Why consistency matters
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Common branding mistakes
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Simple ways to create a cohesive experience
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How small details shape customer perception
You'll leave with practical ideas for making every part of your business feel connected. Includes a free "Brand Consistency Checkup" worksheet to help you find where to close the gap in becoming more consistent.
ABOUT YOUR HOST
Hi, I'm Frannie.
I’ve hosted and curated artisan markets across Skagit Valley, and I’ve been an event planner for over a decade as a wedding coordinator and planning and coordinating fundraisers. I started Creative Avenue because I wanted to create the kind of events and spaces I was personally craving but couldn’t really find in my area.
I’ve learned most of this the hard way. Bad venue choices, vendor mixes that didn’t land, prices set which then made me lose money after hosting... This workshop is the conversation I wish someone had had with me before my first time hosting.
